Episode 88 & 89: Scaling an Outsourced CMO Business to 270 Employees with Erik Huberman

 

Erik Huberman is the founder and CEO of Hawke Media, one of the fastest-growing marketing consultancies in the United States. 

Main Topic Notes

  1. Tell us a little about yourself

  2. Why is hiring an in-house marketing team a bad idea

  3. How do you know when you’re ready to outsource your marketing

  4. How do we get attention in an attention-deficit world

  5. Covid hit marketing hard, How do you adapt your business fast in a global crisis?

Recap / Takeaways

  1. There's a perception and reality with every job and you have to determine whether the hard parts are worth it

  2. If you're early in your career, go try a bunch of jobs and find out what's worth it

  3. Stress isn't necessarily a bad thing, that's what helps you grow

  4. If you don't have difficult challenges, the wins don't feel as good

  5. Managing a large business can be like walking an elephant down a narrow path

  6. You have to be a numbers person to run a successful business

  7. Build a model, then project out what it looks like if you get bigger

  8. If you want to win the Superbowl, build a team of people who have won the Superbowl before

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