Episodes 67 & 68: Social Media & Influencer Marketing with Mae Karwowski

 
 

Today, we have Mae Karwowski the founder and CEO of Obviously, a leading global influencer marketing agency and technology platform.

Main Topic Notes

  1. Mae! Tell us a little bit how you grew up and what got you into this business?

  2. What are some of the biggest and most frequent misconceptions about influencer marketing and social media?

  3. Why is social media and influencer marketing important?

  4. TikTok..really? Do you see value in a brand getting on there?

  5. Do you see FB getting overthrown? What do you see as the next big thing.

  6. As founders and business owners how can we best use social media?

Recap / Takeaways

  1. If you’re pivoting your business, you don’t have to pivot hard. You can taper off one service and grow the other simultaneously

  2. It’s important to know what you’re good at, and what you’re not good at. Identify which things that you need to get better at, and which things you need to outsource.

  3. If you’re looking to promote your brand on social media, a great way is to create helpful tip or DIY videos on TikTok and a longer-form version on YouTube.

  4. If you want to be an influencer, make sure you own your audience. Get a website and a way to sign people up to your newsletter so you can own that audience.

  5. If you need to spend time thinking about big picture vision, then block it off on your calendar like it’s a meeting.

Action Item:

Write out your priorities for the following quarter and even the next 3 upcoming quarters


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